Live Commerce: Boost Sales & Engage Customers in Real-Time

What is the Idea of Live Commerce?

Live commerce is the combination of live video streaming and e-commerce that means that now companies can perform their products on air and at the same time, users can purchase them right away. Clearly, it comes as a great advantage with the talking point of brands and consumers.

1. Live Product Demonstrations:
   • Use live streaming to present consumers with what is actually available, in real time.
   • Capable of delivering in-depth demonstrations to the users, who can get the opportunity to watch the products in action.
   • Spotlight the primary characteristics, advantages, and examples of the product’s practical use.
   • Demonstrate the product’s quality and functions on-site to persuade people and gain their trust.
   • By responding to customer inquiries right away while the presentation is on, you are indeed being open to them.
     
     
2. Instant Purchasing:
   • Visitors can quickly buy any of the products by clicking the embedded purchasing links.
   • Make it easy to buy the products directly from the live stream, thus providing an uninterrupted shopping experience for the viewers.
   • Reduced the number of steps that a customer must complete to make a purchase and increased the chances that a lead will become a sale.
   • LiveCart forms a direct link between the products and the viewers, thereby allowing real-time availability for the latter to purchase directly.  
     
     
3. Viewer Engagement Features:
   • Live chat enables spectators to ask questions, express their points of view, and educate others by chatting with the presenters.
   • During the event polls and Q&A sessions, the audience are more likely to respond to increased marketing efforts by making it more intimate and personal.
   • Audience members can ask the presenter questions directly via live chat, leading to the fact that they know more about the company’s product and establishing the trust being built.
   • Customer retention can be boosted, and the prospects of buying a product or service are increased by the immediate involvement of customers.

Major Characteristics of Live Commerce

Live commerce relates to the exact union of live video streaming and e-commerce. Companies appear on the screen, conduct business, and allow the viewers to buy the products they see, chat, and do more. This action makes live commerce related to active supportive shopping that overcomes online shopping boundaries apart from just communication and immediate payments. 

• Live Product Showcases:
  • Show products off interactively and give consumers a chance to see them in actual usage.
  • Conduct live demonstrations that are used to point out the main features and advantages of each product.
  • Let the customers be able to ask questions in real-time, which will cause the creation of the interactive shopping environment.
  • Visualize products thought the multi-angle lens and adopt a technique of demonstrating real-world use-cases and performances.

     

• Instant Purchasing:
  • Let viewers secure items directly by means of shopping discount links while the live program is running.
  • Guarantee to the user a hassle-free and simple payment process that will not interrupt the visual experience while the checkout is in progress.
  • MyLiveCart enables customers to pay instantly by integrating different payment gateways, thus lessen the time for them to decide and complete the transaction.

     

• Interactive Elements:
  • Engage the customers via live chat, providing them with the possibility to talk to the hosts and ask questions that are related to the product.
  • Conduct polls and Q&A sessions to add to the fun and give a personal touch to the experience.
  • Let viewers participate in creating a community-like atmosphere, which in turn will make them trust the brand and be more likely to make a purchase.

     

• Real-Time Social Proof:
  • Display natural interactions, for example viewer’s comments, and responses, which gives a sense of community.
  • Post user-generated content, such as feedback, or testimonials to confirm product quality and establish trust.
  • Let viewers observe other clients’ feedback, which affects their decision-making and leads to impulse buying.

     

• Seamless Integration:
  • MyLiveCart-like apps work perfectly well with those e-commerce stores that are present and provides in a perfect manner the move to live shopping without any difficulty.
  • Such functions as product catalogs deployment, scheduling of events, and live streaming without any necessity of complex technical abilities can be done very easily.
  • A customer’s trust in the shopping experience leading to a high level of customer satisfaction and increased sales may be secured by the provision of a professional and regular shopping experience.

Examples from Brands

• Sephora:
  
  • Sephora has definitely made use of live commerce to organize live makeup tutorials as well as demonstrations of a product and in a successful manner.
  • Live events make it possible for those who are interested in beauty products to see how they are used, receive advice from the makeup experts, and have their queries replied related to the products.
  • Live commerce is the main strategy of Sephora for customer engagement, that is the provision of customized product advice, and the sales hijacked through customers who are also given the opportunity to enjoy interactive shopping in the comfort of their homes.
    
    
• Alibaba (Taobao Live):
  
  • Alibaba’s Taobao Live is the forerunner of live commerce and has effectively altered the way people shop in Asia.
  • Taobao Live, with its live streaming, is responsible for bringing in sales transactions amounting to billions of dollars, thus setting the standards for e-commerce in real-time.
  • On the platform, influencers and celebrities who physically interact with products such as fashion and electronics enable businesses to realize greater conversion and reach a much bigger audience.
    
    
• QVC:
  • QVC, a famous TV shopping brand that passed through a successful and smooth digital live commerce journey, easily attracted a new, young, and technologically advanced audience.
  • During their live shopping events, which are a kind of TV program, the hosts bring products closer to the viewers in an entertaining and engaging way, millions of viewers come to watch.
  • Through the entertainment value of television and the efficiency of the internet, the company QVC is still a big player in the live shopping field that has experienced high sales and created a group of consumers loyal to the brand.

How To Begin Live Commerce

Who Are You Targeting Your Product At?

Starter kit buyers are the essential customers and should be given first preference. The MyLiveCart platform provides you with an easy module to install, where you can make live commerce events, manage the product catalog, and talk to customer real-time.

Step-by-Step Setup

1. Product Catalog Creation: Upload and label products to display during the live event.
2. Event Scheduling: Pick an appropriate time to conduct the event and make sure to think about the time difference to attract an even wider audience.
3. Video Streaming Setup: Have the proper setup for the video streaming that will ensure a high-quality stream.
4. Marketing the Event: You can conduct the promotion of the live shopping event through social media teasers, email campaigns, and influencer partnerships.