According to Adobe’s research, globally, 41% of internet users worldwide have watched a live stream. This statistic underscores the growing popularity and importance of live streaming in the digital landscape. For today’s e-commerce website owners and business owners, integrating a powerful live streaming platform into their online presence is not just a luxury, but a necessity. To help you navigate this dynamic space, we’ve compiled a list of 10 amazing features that every live streaming platform should have, and how these features can enable website owners to engage and thrive in the digital age.
- Seamless Integration – Always go for a best-in-class live streaming platform that should integrate seamlessly with your e-commerce website. The reason behind this is that non-tech users can also go for such platforms without thinking about technicality. So, the less time spent on setup, the more time you can dedicate to engaging your audience.
- Multi-Platform Broadcasting – Reach a wider audience by broadcasting on multiple social media platforms simultaneously. The ability to go live on Facebook, YouTube, Instagram, and other platforms with a single click ensures that your message reaches your target audience wherever they are.
- Interactive Chat – Engage your viewers with interactive chat features. A live streaming platform should allow viewers to ask questions, leave comments, and interact with you in real-time. This fosters a sense of community and connection, making your audience feel valued.
- Real-Time Analytics – Knowledge is power. Comprehensive real-time analytics provide valuable insights into viewer demographics, engagement levels, and conversion rates. This data helps you tailor your content and marketing strategies for maximum impact.
- Custom Branding – Ensure brand consistency by customizing your live stream with logos, banners, and overlays. A professional look and feel can make a significant difference in how your audience perceives your brand.
- Monetization Options – Turn your live streams into revenue streams. Monetization features like pay-per-view, subscription models, and ad integration can help you generate revenue from your live content.
- Audience Engagement Tools – Keep your audience engaged with interactive tools like polls, Q&A sessions, and giveaways. These features not only make your live streams more exciting but also encourage participation.
- Robust Security – Protect your content and viewers with robust security measures. Features like password protection, content encryption, and moderation tools ensure a safe and controlled environment for your live streams.
- Content Archiving – Don’t let your valuable live content go to waste. A live streaming platform should allow you to archive your streams for later viewing. This allows you to extend the life of your content and reach a wider audience over time.
- Mobile-Friendly – In today’s fast-paced world, many viewers access content via mobile devices. Make sure the live streaming platform you choose is mobile-friendly, with a responsive design and a user-friendly mobile app.
These live streaming features are the building blocks of a successful live commerce platform, offering seamless integration, real-time interaction, monetization opportunities, and more. However, before making a choice, you should first gather some information about your competitors who are already leveraging these services. This will help you with a better understanding of the competitors and target audience.
In conclusion, we can simply say that these 10 features we’ve highlighted here play a vital role in the ecommerce world. As we all know, having an ecommerce website is not enough to promote your product and increase sales, because the competition keeps on increasing, making it hard for people to drive expected results. That’s where live streaming made it easier and affordable for ecommerce website owners to leverage these services. By choosing a platform that incorporates these features, you’ll not only create memorable and interactive live streaming experiences but also unlock the full potential for increased revenue and brand growth.