Live Selling : Everything You Need to Know

What is Live Selling?

Live shopping or live selling is the term that people use who do not know live one-to-many streaming. Through live video broadcast brands not only show their products they also sell them. This platform is therefore very helpful for businesses to communicate with their customers directly in the real-time.This format could comprise not only the presence of the guest but also people who promote products and answer queries at the same moment, while at the same time, viewers could be presented the product in such a way that they can get all kind of information live and they could be also allowed to put through their purchase during the live broadcast.

Although live selling got popular on social networking services like Facebook and Instagram at first, it has gone beyond them today. Now businesses can easily carry out their live stream through live streaming tools that have been specifically designed for such events, such as MyLiveCart, which even enables them to broadcast and sell without any interference. 

Why is the Live selling platform so popular now?

The e-commerce business is experiencing a fast growth and evolution in various fields. Live shopping is a great illustration of the e-commerce evolution and it gives businesses an opportunity to interact with customers in real time while shopping in a completely secure portal and also enable them to offer custom experiences to a person.The majority of consumers are excited about interactive shopping and therefore, the business selection of live selling platforms such as MyLiveCart to reach the customers is growing rapidly. The reason why live selling is so popular and how it has transformed the online shopping process will be discussed in the text below.

1. Authenticity and Personalization

Real-Time Product Demonstrations:

• Live selling empowers companies to demonstrate with the product unfolding in real-time, which reveals the secret of operation uncovering the products’ life, untouchable by  the customers and the customers through static  pictures and descriptions. The showcasing of the products via live channels is compared to a cold type of selling that happens through old-fashioned salespeople who are absent and unable to provide an up-to-date alternative. 

Example: The video call describes the brand makeup of the product, allowing all the people involved in the process to ask different questions regarding the products they are related and learn about actual usage of them.

Building Trust and Transparency:

• Guests are given the opportunity to have interactive experiences with the host, to inquire, and to receive straightforward, immediate feedback about the product. Such transparency and openness are essential to achieve the trust and create deeper customer-brand relationships.

Example: A fashion brand is providing real-time responses to live questions about fabric quality, sizing, and fit, thus allowing potential buyers to be well-informed while making choices.

Personalized Recommendations:

• Presenters may suggest items that relate to the audience’s distinctive requirements, tastes, or inquiries. This personalized system is very effective, as it gives the customer the feeling that their participation is important, thus real and substantial connections are created.

Example: The interviewer suggests a dermatological product to the viewer who has oily skin and thus builds the warmth with a client and a purchase.

Fostering Loyalty:

• When the interaction is more personal and genuine, it is easier for consumers to be back. Live selling is the mode that brands choose to communicate with customers most effectively and promotes customer loyalty and purchases again and again.

Example: As an instance, a person who avails of a personalized skincare consultation via live selling may decide to buy more from the same brand since the brand is trusted to make an effort to address his/her needs.

2. Immediate Customer Interaction

Direct Interaction with the Presenters:

• One of the main gains of live selling is that it provides the ability to interact with the host directly. Female customers of the brand XYZ are smiles and love to ask questions to the host about the products and be replied to instantly with detailed information.

Example: When a customer watches a live fashion stream, they can directly speak to the salesperson and ask whether the size, fit, and fabric of the item on display are fine for their taste. After being quizzed by the customers and a short period of time

Building Trust through Instant Feedback:

• Being directly involved in customers’ decision-making and post-purchase experience through the live communication channel helps customers feel very clear about the step they want to take. Consequently, you can easily understand that this kind of shortens discussion moments inside virtual shopping carts, and hence the decision-making process is made quicker which stops the majority of purchases from being left by their prospective buyers.

Example: A customer who feels uncertain about a product’s lifespan inquires with the moderator for relevant details, and then having these facts at once, they get the clarification they need to decide wisely.

Empowering Customers to Make Informed Decisions:

• Customers get timely responses to their queries and this enables them to make swifter decisions reducing their indecision. This is especially advantageous in live selling, as the immediate response to the buyer’s inquiries will definitely lead to quicker sales.
• Example: A prospective client is viewing the product’s demo and asks about the functions of the product, thereafter, instant feedback is received, leading to a feeling of security in their purchase.

Creating a Sense of Community:

• The consumers frequently have a sense that they belong to a live event, creating a community. Such an interactive situation enables customers to be part of the conversation and still have a sense of connection to others and at the same time also build brand loyalty and engagement.

Example: The audience discusses their experiences in the live chat and the host takes part in the conversation, thus, the event becomes a place where people not only have but also share their experiences which leads to an even better event. 

3. The Convenience of Customers

Seamless Shopping Experience:

• Live selling platforms like MyLiveCart that combine e-commerce with streaming, thus enabling customers to view a product demo and still make a purchase have on-spot performing features of the platforms.
• Example: A customer is watching a live cooking show and can immediately click to add the product, or click to buy the preferred product instantly just by one click which not only makes the shopping process efficient but enjoyable at the same time.

Mobile-Friendly Experience:

• Live selling platforms that are mostly designed for mobile can engage their customers from any location, whether a person is shopping on the street waiting for a friend, at home, or even on a short break, additionally, they can also interact with brands and view live content.
• Example: A professional on-the-go user who quickly watches a live event via the mobile app and decides to make a purchase as a result of the program impact on him. He does this without any time-wasting.

Engagement on Familiar Platforms:

• Live selling is broadcasted on popular social media platforms, including but not limited to Instagram, Facebook, and YouTube, because influencers and favorite brands opt for this virtual way to retain or acquire followers.
• Example: A customer who is watching a fashion show live on Instagram through an Instagram account covered by the influencer himself not only remains engaged with both the content and the purchase but does not necessarily have to open another browser for that.

No Need for Multiple Websites or Apps:

• Live selling platforms are at the topmost level when it comes to an integrated and seamless shopping experience, because the customer is able to do anything from the streaming to the checkout process without necessarily having to juggle between different apps or websites.
• Example: A customer on Facebook can view a live event and purchase an item directly from the broadcast without the requirement of going to a different website.

4. Increased Sales And High Conversion Rates

Sense of Urgency:

• Live selling has a tremendous sense of urgency that influences the customer to purchase soon. Offers for a limited period only, flash sales, or the announcement of low stock all serve to create urgency in the consumer and thus motivate him to act quickly.
• Example: A presenter makes an on-air flash sale for a product that is already favorite and the quantity is about to run out, which makes the product be the customer’s choice for purchase.

Exclusive Deals and Promotions:

• At the live session, it is a good idea to propose some special offers that may influence the audience to decide in favor of buying. They will be ready to buy the product immediately if it means they can only have the special offer by joining the live event.
• Example: A brand comes up with a surprise “Buy one get one free” live offer for their teeming viewers, a very appealing deal which the customer cannot turn down.

Real-Time Sales Data for Optimization:

• LiveCart platforms such as MyLiveCart offer sales data that is up to the minute. This way brands have the insights on which products receive the most attention and thus are able to make the changes necessary for the event to end up in a sale.
• Example: A company gets to know that a single item has been a favorite for most of the people that are present at the live session, then they supply more of the same product to make it even more popular and thus maximize sales.

Social Proof through Live Engagement:

• At the time of this event, the customers’ actions of making comments, putting questions, and buying stand as the source of social proof. The live event serves as the stage where people watching it can not only see others interacting with the product, but also check if it is in stock and so on. It is only then that a customer is enabled to make his own mind about the product he is about to purchase.
• Example: A person who is watching the program sees several other people requesting more information about that same product and it is being sold out, and these visual cues ultimately act as the reinforcement the client needs to make a purchase decision before he loses the opportunity.

Creating FOMO (Fear of Missing Out):

• Live selling is very effective for FOMO. Customers can buy instantly to avoid regret either by providing time-limited promotions or exclusive products.
• Example: The product was just launched at the live show, and there are only a few left which made the customer rush. Therefore, he/she would buy it before it vanishes.