Live shopping platform pricing ranges from $0/month on a free plan to $50,000+ per year for enterprise contracts and knowing where your brand fits in that range is the single most important decision before you commit to a platform.
This guide breaks down exactly what live shopping platforms cost in 2026, what drives price differences, and how to choose the right tier for where your business is today.
Quick Answer: Live shopping platform pricing in 2026 falls into four tiers: free plans ($0/month, limited minutes), growth plans ($29–$99/month), professional plans ($100–$299/month), and enterprise contracts ($1,000–$50,000+/month). For most growing brands on Shopify or WooCommerce, a free or growth-tier plan delivers everything needed to start live commerce product tagging, in-stream checkout, live chat, and basic analytics without a contract or sales process.
What Determines the Cost of a Live Shopping Platform?
Before comparing numbers, it helps to understand the five factors that drive platform pricing. Every plan structure across every live shopping tool comes back to the same variables:
1. Viewing Minutes
The most common billing unit in live shopping. Viewing minutes = the number of people watching × the duration of the stream. A 30-minute event with 200 viewers consumes 6,000 viewing minutes. Free plans typically cap at 1,000–2,000 minutes per month. Growth plans extend to 10,000–30,000. Enterprise plans offer unlimited or custom allocations.
2. Number of Events
Some platforms limit how many live events you can host per month. Others offer unlimited events on all plans. Unlimited events matter: if you want to test formats, run flash sales, or broadcast across time zones, event caps become a real constraint.
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3. Platform Integrations
Shopify and WooCommerce integration availability varies by tier. Some platforms lock their native ecommerce plugin to paid plans only. Others including MyLiveCart include it on the free tier, so you can sell from your existing store without spending anything first.
4. Analytics Depth
Basic analytics (viewer count, concurrent viewers, peak moment) are standard across most paid tiers. Event-level product analytics which products were viewed, clicked, and purchased in-stream appear on mid-tier and above. Advanced audience analytics, multi-event comparison, and export functionality are typically professional or enterprise features.
5. Enterprise Services
White-label customisation, dedicated customer success management, SLA-backed uptime guarantees, and API access for custom integrations are the primary drivers of enterprise pricing. These services add significant cost and are largely unnecessary for brands below $20M in revenue running their own live commerce channel.
The Four Pricing Tiers in 2026
Tier 1 — Free Plans ($0/month)
Who they’re for: Brands running their first live events, validating whether live commerce works for their audience and product category.
What you typically get:
- 1,000–2,000 viewing minutes per month
- Unlimited or limited events
- Basic platform features (live chat, product tagging, in-stream purchase)
- Shopify or WooCommerce plugin (on some platforms not all)
- Standard analytics
The trade-off: Minute limits mean free plans suit smaller or less frequent events. Once you’re running multiple events per week with growing audiences, you’ll outgrow the free tier.
MyLiveCart free plan: 2,000 viewing minutes/month, unlimited live events, unlimited products per event, full Shopify and WooCommerce plugin access, live chat, product tagging, and event analytics — no credit card required.
Tier 2 — Growth Plans ($29–$99/month)
Who they’re for: Brands running regular live events with an established audience typically 2–4 events per month with 100–500 concurrent viewers.
What you typically get:
- 5,000–15,000 viewing minutes per month
- Unlimited events
- Event replay / VOD storage
- Advanced product analytics
- Simulcasting to social platforms
- Priority customer support
The trade-off: The jump from free to growth tier is usually the right move once your events consistently fill the free tier’s minute allocation. ROI at this tier is straightforward: one additional sale per event at average order value typically covers the monthly cost.
MyLiveCart Pro plan: $79/month (or $61/month billed annually) 15,000 viewing minutes/month, unlimited events, recording access, simulcasting to social platforms, unlimited shoppable views and videos, and real-time analytics. No watermark.
Tier 3 — Professional Plans ($100–$299/month)
Who they’re for: Brands with active live commerce programmes running multiple events per week, high concurrent viewer counts (500+), and need for custom branding and dedicated support.
What you typically get:
- 25,000–50,000 viewing minutes per month
- Custom brand colours and domain
- Multi-host events
- Audience segmentation and retargeting tools
- Priority or dedicated support
- API access for custom integrations
The trade-off: At this tier, live commerce is no longer a test it is a channel. The investment is justified by consistent revenue attribution from events.
MyLiveCart Business plan: $259/month (or $219/month billed annually) 50,000 viewing minutes/month, all Pro features included, with a lower overage rate at $6 per 1,000 growth minutes. See the full feature breakdown for exact plan details.
Tier 4 — Enterprise Contracts ($1,000–$50,000+/month)
Who they’re for: Global retail brands with seven-figure live commerce budgets, dedicated production teams, and requirements for white-label deployment, enterprise SLAs, and custom API integrations.
What you typically get:
- Unlimited viewing minutes
- Full white-label customisation
- Enterprise SLA (99.9%+ uptime guarantee)
- Dedicated customer success manager
- Custom analytics dashboards and data exports
- Professional services for implementation and ongoing support
- One-to-one video shopping capabilities
The trade-off: Enterprise contracts typically require an annual commitment and a sales process before you see a single number. Implementation timelines run weeks to months. If your brand is not yet operating at enterprise scale, this tier adds cost and complexity that an SMB growth plan resolves for less than 1% of the price.
Live Shopping Platform Pricing Comparison 2026
| Platform | Free Plan | Entry Paid | Mid Tier | Enterprise |
|---|---|---|---|---|
| MyLiveCart | Yes — 2,000 min/mo | $79/month Pro (month-to-month) · $61/month annually | $259/month Business · $219/month annually | Custom |
| Bambuser | Yes — 250 views/mo | $79/month Essential (annual billing only, $948/year) | $249/month Pro (annual billing only, $2,988/year) | Custom |
| CommentSold | No free plan | ~$49/month | ~$149/month | Custom |
| Sprii | No | Custom quote | Custom quote | Custom |
| Channelize.io | Limited trial | $99/month | $199/month | Custom |
Notes: All pricing is sourced from official platform pricing pages as of June 2026 and is subject to change. Bambuser’s Essential and Pro tiers are available on annual billing only no monthly option is published. MyLiveCart offers both monthly and annual billing. CommentSold, Sprii, and Channelize.io pricing is based on published rates at time of writing.
The key comparison for growing brands is not just the monthly number it is the billing commitment. MyLiveCart is the only platform in this comparison offering month-to-month billing on a paid plan from $79, allowing brands to upgrade and cancel based on results rather than contract terms.
How Much Should You Actually Spend on a Live Shopping Platform?
A useful framework: your live shopping platform cost should be no more than 10–15% of your projected monthly revenue from live events and ideally under 5% once you have data.
| Monthly Live Revenue | Recommended Tier | Platform Budget |
|---|---|---|
| £0 (testing) | Free | $0 |
| £500–£2,000 | Free or Growth | $0–$79 |
| £2,000–£8,000 | Growth | $79 |
| £8,000–£25,000 | Professional | $259 |
| £25,000+ | Professional or Enterprise | $259+ |
At $79/month (MyLiveCart Pro), a single event generating 5 additional sales at an average order value of £50 covers the monthly platform cost. Most brands on the Pro tier achieve this in their first event.
Why Pay Thousands Before You Know It Works?
Start with MyLiveCart’s free plan, test live commerce risk-free, and upgrade only when your audience grows.
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What MyLiveCart Costs — Full Breakdown
Because transparency matters: here is exactly what MyLiveCart costs at each tier and what you get for it.
| Feature | Starter (Free) | Pro ($79/mo · $61/mo annually) | Business ($259/mo · $219/mo annually) |
|---|---|---|---|
| Viewing minutes | 2,000/month | 15,000/month (180,000/year) | 50,000/month (600,000/year) |
| Live events | Unlimited | Unlimited | Unlimited |
| Products per event | Unlimited | Unlimited | Unlimited |
| Live viewers | Unlimited | Unlimited | Unlimited |
| Streaming duration | Up to 1 hour | Unlimited | Unlimited |
| Shopify integration | Yes | Yes | Yes |
| WooCommerce integration | Yes | Yes | Yes |
| Real-time analytics | Yes | Yes | Yes |
| In-stream checkout | Yes | Yes | Yes |
| Product tagging during live | Yes | Yes | Yes |
| Live chat | Yes | Yes | Yes |
| Simulcasting | No | Yes | Yes |
| Shoppable Views | No | Unlimited | Unlimited |
| Shoppable Videos | No | Unlimited | Unlimited |
| Recording access | No | Yes | Yes |
| MyLiveCart watermark | Yes | No | No |
| Overage rate | $15/1,000 min | $12/1,000 min | $6/1,000 min |
| Contract required | No | No | No |
| Cancel anytime | Yes | Yes | Yes |
See the complete pricing page for the most up-to-date plan details and any active offers.
When to Start Free and When to Upgrade
Start on the free plan if:
- You have not run a live shopping event before
- You are testing whether live commerce works for your specific product category and audience
- Your first events will likely have under 60–70 concurrent viewers for under 30 minutes
- You want to validate your format, script, and product selection before spending anything
Upgrade to Pro ($79/month · $61/month annually) when:
- Your events are regularly hitting the 2,000 minute/month cap on the free plan
- You want to remove the MyLiveCart watermark from your stream
- You need recording access so customers can replay events after the broadcast ends
- You want simulcasting to social platforms to reach wider audiences
- You want to publish unlimited shoppable views and shoppable videos on your store
Upgrade to Business ($259/month · $219/month annually) when:
- You have a consistent live commerce programme and are regularly exceeding 15,000 viewing minutes per month on Pro
- Your events scale to larger audiences and you need more minute capacity without high overage costs
- The lower overage rate ($6 vs $12 per 1,000 minutes) makes Business more cost-effective than staying on Pro with overages
There is no pressure to upgrade before you are ready. The Starter plan has no time limit, and the month-to-month structure on paid plans means you can start, pause, or stop based on results not contract obligations.
The MyLiveCart Shopify integration and WooCommerce integration work identically on free and paid plans. There is no feature penalty for starting free.
The Hidden Cost of Annual-Only Pricing
For growing brands, the most expensive live shopping platform is not always the one with the highest monthly fee it is the platform that locks you into a full year of spend before you have performance data.
The real cost of an annual-only commitment at the validation stage:
- Sunk cost risk: You pay for 12 months before knowing whether the channel converts for your audience
- No exit ramp: If your strategy changes or the platform does not suit your workflow, you are committed for the year
- Opportunity cost: Budget tied to one platform is budget not available for testing alternatives
- Overage exposure: Annual plans with low view/minute caps can generate unexpected overage charges as your audience grows
A month-to-month platform at $0–$79/month lets you commit to one billing cycle at a time. If your first three events generate positive ROI, you continue. If they do not, you stop without writing off a year of spend.
Frequently Asked Questions About Live Shopping Platform Pricing
How much does a live shopping platform cost for small businesses?
For small businesses and growing brands, live shopping platforms cost between $0 and $259/month. MyLiveCart’s free Starter plan which includes Shopify and WooCommerce integration, unlimited events, and full in-stream checkout costs nothing. The Pro plan at $79/month suits brands running regular events with audiences up to a few hundred concurrent viewers.
Is there a free live streaming platform for ecommerce?
Yes. MyLiveCart offers a permanent free plan not a trial that includes 2,000 viewing minutes per month, unlimited live events, Shopify and WooCommerce integration, live chat, product tagging, and event analytics. No credit card required to start. Several other platforms offer limited-feature trials, but MyLiveCart’s free plan includes full ecommerce functionality.
What is the cheapest live shopping platform?
The cheapest live shopping platform with full ecommerce integration is MyLiveCart, which offers a free Starter plan with no time limit and no credit card requirement. Among paid plans, MyLiveCart Pro at $79/month is one of the lowest entry points for a professional live shopping platform with event replay, simulcasting, and advanced analytics.
Why do enterprise live shopping platforms cost so much?
Enterprise live shopping platforms charge $20,000–$50,000+ per year because they include services beyond software: white-label customisation, dedicated implementation teams, customer success management, enterprise SLA uptime guarantees, and custom API integrations. These services have real delivery costs but they are irrelevant and unnecessary for brands that are not yet operating at enterprise scale.
Do live shopping platforms charge per sale or per viewer?
Most live shopping platforms charge a flat monthly fee based on viewing minutes, not a commission per sale or per viewer. Some older platforms charged transaction fees (typically 1–3% of GMV generated in-stream), but this model has largely been replaced by subscription pricing. MyLiveCart does not charge transaction fees on any plan you keep 100% of the revenue from in-stream purchases.
Can I try a live shopping platform before buying?
Yes. MyLiveCart offers a permanent free plan not a time-limited trial so you can run real live events on your Shopify or WooCommerce store before spending anything. You can also book a free live demo to see the full platform before signing up.
What happens if I exceed my viewing minute limit?
On MyLiveCart, if you exceed your plan’s monthly viewing minute allocation, your live stream will continue but viewers beyond the limit may experience reduced quality or buffering. The platform will notify you as you approach your limit. You can upgrade your plan at any time including mid-month to increase your allocation.
Choose the Right Plan for Where You Are Today
Live shopping platform pricing does not need to be complicated. The right approach: start free, prove the channel works for your brand and audience, then upgrade when your events outgrow the free tier.
You do not need a five-figure annual contract to access professional live commerce features. You need a platform that removes the barriers price, process, and complexity so you can go live this week and build from real results.
- Create your free MyLiveCart account
- Connect your Shopify or WooCommerce store in minutes
- Run your first live shopping event at no cost
Ready to Start Live Shopping Without the Enterprise Price Tag?
